Amateur Sport

Enabling perseverance, leadership, and social inclusion for young athletes

We believe that sport promotes healthy lifestyles, builds essential life skills, and instills important values for young athletes. By raising funds for amateur sport, we can make a profound impact on the lives of participants who contribute to healthier communities and inspire the next generations. 


We currently support:

Aline Canada Alpin Athletes

Alpine Canada Alpin logo

Alpine Canada Alpin is the national governing body for alpine, para-alpine and ski cross racing in Canada. To reach the podium, our athletes need rigorous dryland training, access to ski camps around the globe, superior year-round coaching, travel to national and international competitions, proper nutrition, essential mental performance support, and state of the art equipment. Donors play a significant role in ensuring our athletes have all the resources they need to reach their full potential and make Canada proud on the global ski racing scene.

Thank you MFF!


Britt, Cassidy, and Valérie have been proudly supported by The McFarlane Family Foundation since 2024.

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Valerie Grenier - Canadian Alpine Ski Racer photo

BIO

    Valérie Grenier - Biography

        Valérie Grenier made a stunning entrance on the international ski racing stage by clinching a bronze medal at the 2015 World Junior Championships. She followed this achievement with a stellar performance in 2016, winning the downhill and securing a silver in the super-G at the World Junior Championships in Hafjell, Norway. At just 21, Valérie made her Olympic debut at PyeongChang 2018, competing in the giant slalom, super-G, downhill, and alpine combined events, with a standout 6th-place finish in the alpine combined. She continued her Olympic journey at the 2022 Beijing Games.

        A native of St. Isidore, Ontario, Grenier embraced the full World Cup circuit early in her career, competing in both technical and speed disciplines. A significant injury sidelined her for the 2018-19 and 2019-20 seasons, but she made an impressive comeback in 2020-21, achieving four top-30 finishes.

        The 2022-23 season marked a historic moment for Grenier, as she secured her first World Cup victory in the giant slalom at Kranjska Gora, becoming the first Canadian woman to win a World Cup giant slalom since Kathy Kreiner in 1974. Throughout the season, she notched three Top 5 World Cup finishes and helped Team Canada claim a bronze medal in the team parallel event at the 2023 World Championships in Courchevel-Méribel, France.

        Grenier continued to excel during the 2023-24 season, achieving 10 top-10 finishes, including another win in Kranjska Gora and a podium finish with 3rd place in the downhill at Cortina, Italy. 

        However, her season took a dramatic turn two days later when a crash in the super-G resulted in a broken humerus and torn ACL, MCL, and meniscus. She underwent shoulder surgery in Innsbruck, followed by knee surgery two weeks later at home in Canada. Displaying relentless determination, Valérie spent the spring and summer rehabilitating and training, eventually returning to skiing in Chile in September. She is set to make her racing comeback in the 2024-25 season.

        Grenier’s love for skiing began at the age of two, when she first tried on her brother’s gear. She raced down her first course at seven, and her passion for the sport has been unshakeable ever since. Despite setbacks, her commitment to the sport is unwavering, and her resilience in overcoming challenges continues to inspire. Read more >>

Britt Richardson - Canadian Alpine Ski Racer photo

BIO

    Britt Richardson - Biography

        Britt Richardson is an Alpine Skier on the Canadian National Ski Team. The 21 year old is born and raised in Canmore, Alberta. She began skiing at 18 months old and has been pursuing her passion for skiing since then. 

        Richardson grew up skiing at Lake Louise with her friends and family and soon joined a racing team. Her love for speed and competition came quickly.  

        Richardson was named to the Canadian National Ski Team at 18 years old. She began skiing full time with the National Team the year following her graduation from high school at Burke Mountain Academy, a boarding school in Vermont, USA that is designated to support students in high level ski racing. 

        She is quickly establishing herself on the World stage as one of Canada’s top skiers, despite being the youngest member of the Canadian Alpine Ski Team.

        At her first World Championships in 2023, Richardson won a bronze medal with Team Canada in the team parallel event in Courchevel-Meribel, FRA.

        The very next season, Richardson won World Junior Championships in Giant Slalom. Making her the first Canadian to win this event since 1994. Richardson also earned two top 15 results on the World Cup circuit during the 2023/2024 season. 

        Richardson has big aspirations in her sport and continues to push her limits everyday as she inches toward her goals. She is enjoying the journey and taking in every experience as she travels the world chasing her dreams. Read more >>

Cassidy Gray - Canadian Alpine Ski Racer photo

BIO

    Cassidy Gray - Biography

        Cassidy Gray is a 23-year-old skier on the Canadian National team. She was born in Calgary, Alberta and grew up in Panorama, BC.

        After spending her childhood with Team Panorama, she then moved to the Provincial team, and from there she spent a season at the University of Colorado, where she won the GS NCAA title in 2021. During that very formative year in her career she also started her first World Cup after being invited to train with the National team. After qualifying for second run in her first and second World Cup, she was selected for the 2021 World Championship team.

        In 2022 she was the youngest member of the Alpine Skiing Olympic team, and went on that year to win a World Junior gold medal in the team event on home snow in Panorama. Cassidy comes from a town and a community who has always cherished love for the sport above any race result, and has brought that spirit into her World Cup career. She truly believes in above everything, being a good person and sharing her love for the sport with those around her. Read more >>

Past Recipients


  • Athletes of The Canadian Olympic Foundation and Own the Podium: Rosie MacLennan, Pamela Ware, Marielle Thompson, Haley Smith, Trevor Jones, Olivia Di Bacco, Kim Boutin, and Marsha Hudey
  • Patrick Chen through Sport Quebec and B2ten
  • The National Ski Academy